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Roofing & Exteriors Business Update
Roofing & Exteriors Business Update

Official Digital Media Brand of International Roofing Expo

OCTOBER 26, 2021

NEWS & VIEWS

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Economy-Wide Job Dissatisfaction Golden Opportunity for Your Roofing Business

The labor shortage is nothing new to roofers. How do you turn the Great Resignation into a great opportunity? Only 10% of roofers don’t believe there is a labor shortage of skilled tradespeople. This may not seem like an opportunity, but when considered in the context of the overall U.S. economy, the potential for the industry and your business becomes clear.

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NRCA Health Care Program Benefits Employers, Workers

All NRCA members—not just contractor members—can take advantage of the program’s offerings. Healthy employees are productive employees and employers that prioritize employee wellness may be able to more easily attract and retain skilled workers. One opportunity for employers to do so is by providing employees with a health insurance program focused on affordable care and cost.

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REGULATION & SAFETY

Why Industry Orgs Oppose Federal Vaccine Mandates

Currently, by Dec. 8, any roofer working on a federal contract must comply with the new vaccine mandates, according to federal guidance on the subject. That guidance gives no option for the unvaccinated to submit to regular testing instead of getting inoculated. NRCA and a host of other construction associations oppose federal vaccine mandates. Here's why.

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5 Easy Safety Tasks to Get Your Program Started

Part 1 of A Good, Better, Best Series on roofing safety. Safety can feel confusing and overwhelming but it doesn’t have to be that way. You don’t have to design and implement an entire program all at once. In fact, starting small and being consistent is your best bet at gaining compliance from your team.

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TRENDS & TECH

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Reducing the Risk of Water Infiltration in Roofing

One in every 50 insured homes in the United States will have a property damage claim related to water damage or freezing. Unwanted water infiltration can do considerable damage to a home, but roofing product manufacturers have accessories and components, like ice and water shield and seam tapes, which can help reduce these risks.

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SALES & MARKETING

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What It Takes for Your Roofing & Exteriors Content to Go Viral

Learn the secret to making all of your roofing, windows, siding content and exterior services content go viral. Getting content to go viral is really the holy grail of any online business, marketing or branding campaign. But let’s start by breaking the bad news: there is no single magic formula for guaranteeing your content will go viral.

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Your Website's Role in Recruitment

If you are like most roofing companies, the current labor market has you scrambling to find skilled workers. Most job seekers will visit a website before they apply or during the application process. What you say (and don’t say) about yourself, your team, and your customers will help the applicant make a decision about whether to work for you or not. 

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Roofers Can Give Back Through Charitable Engagement

When you give more, you get more. Find out ways to effect positive change in your community through various efforts. There are many creative ways to engage and build trust in the community, but it’s important that your motives are pure. The goal is to develop an environment of mutual growth for your business and the community, not just send valuable time and resources into a black hole.

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SHOWS & EVENTS

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