MAKE YOUR MARKETING PLAN

BRANDING   l   LOGOS   l   MARKETING OPPORTUNITIES
SOCIAL MEDIA   l   ONSITE OPPORTUNITIES

 

Marketing is key in any business, but when it comes to small businesses, finding the balance between costs and benefit and professional and personal means that there is no one roadmap for formulating a plan. Luckily, between the assets, opportunities and experiences the show offers and our amazing community of creative small business owners, there are lots of resources to set you on the path that makes the most sense for you! Below, you will find an overview of some of the marketing tools, resources and opportunities you can begin to build into your marketing plan for One Of A Kind. 


 

BRANDING


YOUR BRAND
 

Today, a strong brand with a clear vision is a vital part of running a successful business. Identifying your brand mission and values will help you filter projects and opportunities through this lens and only focus your precious time and energy on those that will have the most impact on your business.

Within the context of shows, this is especially important in defining what sets you apart from other exhibitors in the same category. We know that most of our shoppers come out to walk the show from end to end, but it is up to you to make an impact. Find your unique selling proposition and build it into everything from your branding to merchandising and selling story, so that customers are motivated to buy from you on the spot or remember your story when it comes time to make their purchases.

Ask yourself:

  • What is your unique value?
  • What is it about your story that has these people coming to you?
  • How you can build on that to find other like-minded customers and makers to expand your community?

As you build your marketing plan for One Of A Kind, keep your brand values and unique selling proposition at the forefront of your mind to create a cohesive story that will have customers lining up to shop from you at the show!

 

OUR BRAND


Whether this is your first or fortieth show, participating in One Of A Kind is cause for celebration! We are proud to showcase the best creatives in the country and couldn’t be more thrilled to count you among our community. So, here you will find some assets to help you share with the world that you are on your way to OOAK!

 

LOGOS


Right click on the images below and select Save Image As to download. Looking for inspo on how to use our logos? Check out these great examples from fellow exhibitors here.

One Of A Kind Logo

 One of a Kind Vendor Seal

 

FONTS


Our logos are created with paid fonts, but if you want to mimic the look for your promotions, here are the corresponding free fonts.

  • Libre Baskerville (Normal 400) for logo lettering and headers.
  • Open Sans Light (Book 300) for accent lettering and body text.

 

COLOUR PALETTE

  
Brand Colours  
Cream

HEX: #F9F1E1
RGB: 249 241 225
CMYK: 0 4 11 0
PMS: 9184 U		 Black

​HEX: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
PMS: Neutral Black U
Spring 2020Show Colours  
Mint

​HEX: #C2DED1
RGB: 194 222 209
CMYK: 19 0 11 0
PMS: 9520 U		 Burnt Orange

​HEX: #BA4726
RGB: 186 71 38
CMYK: 15 82 100 4
PMS: 173 U

 

 

 

 


 

 

 

 

 

 

 

GRAPHICS

 

    

    



 

 

MARKETING OPPORTUNITIES


Your One Of A Kind experience will be filled with marketing, PR and experiential opportunities that can help you gain exposure for your brand. Below, we've outlined a some of our recurring assets, so that you can start to build them in to your One Of A Kind marketing plan. And in the weeks and months to come, we will provide more info and opportunities to make the most of your time at the show!
 

PRE-SHOW MARKETING
 

  • First things first—give yourself the best chance to be selected for show marketing and PR opportunities by filling in your Artisan Profile and updating your One Of A Kind Online Shop. Our marketing and PR teams use these pages to source product for promotions, our show decorator selects products for onsite displays and in the weeks before the show, these pages will see a significant uptick in traffic as shoppers plan their must-see booths at the show. Make sure you are set up to capture all of these opportunities as soon as possible!
  • Take advantage of lots of ticket options to invite your friends, family, followers, loyal customers and potential buyers to come see you at the show. Look out for us to share more information on these great tools in the coming months. Till then, think of creative ways you can use them in your marketing and promotions.
    • Exhibitor Loyalty Ticket Discount Link: Reward your loyal followers and customers by sharing your unique ticketing link to offer $2 off Adult Admission. As a thank you for your continued support of the show, we will send you an extra complimentary ticket for the 2021 Spring Show for every 10 tickets purchased through your link.
    • 10 Complimentary e-Tickets: In the next month, you will be emailed access to your 10 complimentary e-tickets. Use them wisely and invite your most valued visitors, like loyal customers that you know will spend big or that buyer you have been after. Once you receive your log in info, you will be able to send, track and manage your complimentary e-tickets through your personal ticketing portal. Looking for inspiration for how to use your complimentary tickets for contest promotions? Check out these great examples.
    • $9 Exhibitor Tickets: If there are still people you would love to personally invite to the show, you can take advantage of the $9 Exhibitor Ticket rate to stock up on additional tickets. Expect that link to also go live in May.

And check out our overview of social media marketing below and look out for even more opportunities to connect with customers and promote your brand once our newsletters start in the fall!

 

 

SOCIAL MEDIA


Social media marketing can be a powerful tool, if you learn how to use it right. We'll provide tools--like graphics and content prompts--to help you fill your social schedule, and we encourage you to reach out if you have questions or there is something you want to learn more about.

First, start by following One Of A Kind's consumer channels on social media, so that you get all the info on all of our upcoming consumer campaigns and promotions and can repost or adapt our content to promote your participation in the show. Then, connect with our team for info, special events and a behind-the-scenes look as we prepare for the show.
 

Consumer

Exhibitor


Then, start using our hashtags to connect with friends, followers and fellow exhibitors of One Of A Kind.

  • #ooak20: This is our event hashtag and one used by exhibitors and visitors alike.
  • #ooakdiaries: This one is just for you--the makers! We use #ooakdiaries to capture your process as you prepare for the show and we cap it all off with the #ooakdiaries Challenge in the weeks before and at the show.


We also encourage you to also use social media to build your maker community ahead of the show by joining the Artisan Facebook Group. Here, you can connect with the team and fellow exhibitors to exchange tips and resources and make sure you are up-to-date on your show prep.

And last, but not least, don't miss out on the chance to win our Social Media Award! At each show, we'll award one artisan who most creatively and consistently shares content, engages with customers and promotes the show our $100 grand prize. So, don't forget to use those hashtags--#ooak20 and #ooakdiaries--for your chance to win!

 

#OOAKDIARIES CHALLENGE


The #ooakdiaries Challenge is almost here! Each year, we challenge exhibitors to maximize their social promotion leading up to and at the show, with two weeks of content prompts to help inspire you. Play along a la carte or join the @ooak_team and do the whole thing--just make sure you are telling your story and reminding customers to come shop from you in those crucial weeks before the show!

Look out for the revised challenge graphic to go live in the next few weeks and, in the meantime, you can start planning using the old one here.

 

 

ONSITE OPPORTUNITIES


Make the most of every opportunity--and even earn some extra cash--during your time at One Of A Kind! In addition to our referral program and e-ticket incentive program, here are some ways to increase your exposure and return-on-investment at the show.
 

Best Booth Award



Our Best Booth Awards go out to exhibitors who go the extra mile when putting together their display! Judged by visual merchandising expert, Ani Nersessian of VM ID, each booth is reviewed to consider these basic criteria:

  • Good Lighting: We cannot stress enough how essential proper lighting is to an effective booth display. Dim booth stand out in the aisles--and not in a good way! Make sure your booth is bright and puts the focus on your beautiful work.
  • Clear Branding: You have the width of your booth to capture passing shoppers' attention--make sure you have clear signage and a well-designed space so that they can easily find you from the aisles.
  • Good Use of Space: Is your booth easy to enter? Engaging? Well merchandised? Are there are considerations you should take to consider your how your customers will interact in the space--ex. if you sell children's clothes, make sure you have room for moms with strollers.
  • Creativity: This what we're all here for, so show us your personality! Customers should get a sense of your brand and personality just from a glance at your space, whether it is through signage, colours, merchandising or display structures.


Our judge will select winners in five different categories, based on booth size:

  • Heavyweight (150 sq feet and up): $150 off + preferred placement in next year's show
  • Middleweight (75 and 100 sq ft): $100 off + preferred placement in next year's show
  • Featherweight (50 sq ft): $75 off + preferred placement in next year's show
  • Rookie of the Year (Rising Stars): $50 off + preferred placement in next year's show
  • Plus, one Marketplace exhibitor will receive honourable mention and preferred placement at next year's show.

​​There is no need to enter--you are eligible for our Best Booth Awards just by exhibiting in the show. Winners will be announced in the onsite newsletter and on social media, plus our judge will provide a detailed breakdown on why each winner was selected.


Need Some Help Getting Started?

 

One Of A Kind Theme Competition


We know our show requires a lot of logistical preparations, but we want you to have the chance to flex your creative muscles too! So, each year, we challenge exhibitors to create a one of a kind piece in their medium that represents the show's theme. We display the entries in the Centre Aisle to give you extra exposure at the show entrance and a panel of special judges select three winners who will receive cash prizes for their hard work and creativity! Customers will also have the chance to vote for the Fan Favourite to be announced after the show!

This year, we are excited to announce that our competition theme is 🦋 Butterflies 🦋. Click the button below for more information or to register your participation and check out our Theme Competition Pinterest Board to see past competition theme displays and entries.. 

 

 

One Of A Kind Centre Display



Each year, our show designers create a One Of A Kind Centre Display using fabulous products from you, the exhibitors. They will shop their picks from the Online Shop--so be sure to update yours as soon as possible to boost your chances of being selected--and they will reach out to privately request products that fit this year's theme.

* During move-in, listen for announcements on the Show floor for when you can drop your piece off in the centre aisle. You will be able to pick them up again during move-out.

 

One Of A Kind Fashion Shows 



Our fashion shows highlight the works of our talented clothing and accessories designers. Erika Larva is back with a daily schedule of runway events filled with One Of A Kind women’s and kid’s fashions!

Note:

  • Fashion District exhibitors can submit one garment for our Fashion District show. All other exhibitors can submit a maximum of two pieces for the fashion shows.
  • To participate, simply pre-package and load your fashion show submissions so that they are the first to be unloaded when you get onsite. Then, drop them off to the Fashion Show co-ordinators in Salon 106 during move in.
  • Products will be returned to you after the last fashion show they are featured in.
     

Questions

Contact Erika Larva at elarva@monarcheventsgroup.com.